Many of A Simple Planet products are runnier then many expect, though they are just as effective as their thicker commercial counterparts. A Simple Planet purposefully limits the ingredients that are in our products. This includes not using filler ingredients whose only job it is to change the consistency of a product. For example, Flaxseed Hair Gel does not include extra ingredients to make it thicker, it is naturally a watery hair gel. THe consistency does not impact its effectiveness.
Why do we do this? Some of the reasons include:: to limit the potential allergens in the ingredients, to exclude ingredients which have a high rating by the EWG Skin Deep Cosmetic Guide, and to limit the resources that it takes to create a final product.
Click on this link to explore our product formulation philosophy more in depth.